In order to find the right answers, we must ask the right questions.
Our process involves having a deep understanding of the business, relevant
stakeholders, technology, as well as the market and its trends, in order to apply
a user-centered approach that allows us to reach solutions that solve concrete
business challenges.
- Idea
- Explora
- Define
- Empatia
- Testea
Designing for the future
We must fully understand the present in order to create what comes next.
The following concepts are fully integrated into each and all of our projects.
Human Centered
Insight Driven
Future - Thinking
Testing
Business Impact
We follow four key pillars
The human centered approach involves four important aspects:
technology, people, business and design. We must find balance
between these four in order to ensure the overall outcome of
the user experience created.
User
Experience
Technology
Engineering, feasibility,
realism, complexity and
performance.
Business
Vision, goals, KPI’s.
Business analysis,
demographic analysis,
budget and type of client.
Design
Usability, esthetics,
creativity, experimentation,
prototyping, visual design,
critic design, and cultural analysis.
People
Clients, end users,
secondary users,
back office.